Cory Leonard

Pignanelli & Webb: We Know How You Think – By What You Read

In media, politics on October 4, 2013 at 1:46 am

What media offerings in Utah tell about you–a little state of play:

The Salt Lake Tribune attracts progressive Mormons who believe reading Robert Kirby and Paul Rolly lets them “live on the edge” without confessing to the bishop that would be LaVarr. Non-Mormon readers still fantasize that the Trib is Utah’s “independent” paper, despite being owned by a national chain that slam-dunked with help from the Deseret News the previous owners who really were independent.

The Deseret News is read by Mormons most of them close to death who scrutinize the paper’s editorials for signs of First Presidency endorsement in LDS secret code phrases like, “Please signify it by the uplifted hand.” Non-Mormon readers hide their copies from their fellow wine-and-cheesers, but peruse it regularly to spy on what’s happening inside the “kingdom.”

via Pignanelli & Webb: We Know How You Think – By What You Read.

I do disagree a wee bit on this one.  (Nobody reads the Deseret News.)

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