Cory Leonard

The Guardian Begins American Ad Campaign – NYTimes.com

In media, politics on March 5, 2013 at 3:56 pm

Debates can be framed to produce civic engagement, understanding, and the common good.  It is hard to do, and not everyone sees this as the best approach for the smart cognoscenti readership that the Guardian is hunting:

The ads are meant to evoke a response from people who choose to take a side on the issues. “For us it’s about telling the story through the editorial lens,” Jennifer Lindenauer, director of marketing and communications at Guardian US, said in an interview at the publication’s New York office.

“When you look at the debate in this country, at the core of it tends to be the government in our lives versus personal freedoms,” Ms. Lindenauer said. “It’s culture, it’s news, it’s technology. It allowed us to show the multifaceted areas of coverage that we provide for our readers.”

via The Guardian Begins American Ad Campaign – NYTimes.com.

 

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