Cory Leonard

Archive for December, 2011|Monthly archive page

M. Night Shyamalan on the Catch 22 of Branding and the Power of Point of View

In career on December 9, 2011 at 12:01 am

What makes a screenwriter tick, especially in the case of M. Night Shyamalan? Insights on branding, writing, and p.o.v. via Knowledge @ Wharton:

The students began to sit straighter in their seats. They wanted to know: How did he do it? Was it luck? How about a strong work ethic? Both might play some part, Shyamalan acknowledged, but he believes that the quality that set him most apart was point of view. The advice he shared that day was similar to what he tells his two daughters. “The only thing we have to offer is our point of view. In life, whether you make a chair or work as a housekeeper or a filmmaker, your point of view is what you offer to the world.” [For more on Shyamalan’s views on his creative process and the filmmaking industry, see the companion Knowledge@Wharton interview, “M. Night Shyamalan: Seeing Signs.”]

Ultimately, Shyamalan told the students,”I’m open to being me and whether you like it or you don’t like it, you’re going to know me and my voice.” At a recent Wharton Leadership Lecture, Shyamalan discussed how a strong point of view has helped him achieve success as a writer and director as well as ride out critical and box office disappointments. It has also defined how he runs the M. Night Shyamalan Foundation, which supports social justice programs in the Philadelphia region and internationally.

via Writer/Director M. Night Shyamalan on the Catch 22 of Branding and the Power of Point of View – Knowledge@Wharton.

via Writer/Director M. Night Shyamalan on the Catch 22 of Branding and the Power of Point of View – Knowledge@Wharton.

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